External Communications

Climate change is a critical challenge to people all around the world but when they look to business today they see very little genuine leadership.

Public awareness and understanding are growing rapidly. The headlong pursuit of growth is being questioned. Consumers are starting to look for integrity, and for companies that will help them address climate concerns in their own lives and for the sake of the next generation.

While some companies are developing products and services fit for a low carbon future, many are milking high carbon ‘cash cows’, eco-spin has been growing and there is a risk that ‘carbon’ becomes the new ‘greenwash’.

Now investors are starting to demand a more robust presentation of carbon footprints and climate risks. The carbon intensity of products and services is coming under increasing scrutiny. High carbon products are being replaced, and claims such as ‘carbon neutral’ are being ditched in favour of more integrated actions.

As these changes become more dynamic, external communication is becoming increasingly critical. Companies genuinely aiming for low carbon business have the potential to align brands with the deep rooted concerns now developing at some speed in society as a whole and reach well beyond their normal sphere of influence. But this needs to be done on the basis of knowledge and with integrity if they are to show true leadership.

We help our clients make the most of their carbon strategies whilst avoiding damaging errors in external communication. Together with research associates and others with flair and expertise in brand development and marketing, we are able to help companies to be seen as positive leaders with products and services that society needs in a low carbon future.

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